Nick Stenson, celebrity hair stylist and the VP of Ulta Beauty, came to Taylor & Pond seeking help bringing his vision for a new hair care line to life. His mission was to deliver a luxurious hair care experience that harnessed the power of natural ingredients. We were tasked with developing the overall creative direction through packaging concepts alongside the execution of a retail pitch deck for Ulta.

My involvement was in the early phases of the line’s development. This fast-paced project spanned over the course of a few weeks from ideation to execution. I spearheaded the art direction, executed the packaging concepts with help from a 3D specialist and designed the retail pitch deck which included numerous additional marketing mockups. Throughout the project, I worked closely with our internal marketing experts, Nick and his team to ensure every touch point aligned with their needs.

Exceeding client expectations every step of the way, our work yielded a successful pitch to Ulta where they immediately said yes to the brand. Due to limited start-up costs and the impacts of the COVID-19 pandemic, the brand had to pause production and execute final packaging designs elsewhere, resulting in the final designs shifting, but eventually having a prosperous launch with tons of positive feedback on social media and continued success and growth over the years.