SOCIAL MEDIA CONTENT // EMAIL MARKETING // ART DIRECTION
LimeLife by Alcone
2024 BLUSH LAUNCH CAMPAIGN
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LimeLife came to Front Row seeking urgent help with an upcoming product launch. They needed a handful of product photography and engaging digital marketing assets including emails, infographics, paid ads and social media content.
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During this fast-paced project, I conceptualized and spearheaded the design of numerous digital marketing assets promoting the brand’s new blush launch. I also provided art direction for the photography to ensure alignment with the brand’s refreshed visual identity and to ensure the images could be optimized for all marketing needs.
Photographer: Mad Foreman
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This fast-paced project spanned over the course of a few weeks from ideation to execution and ultimately resulted in elevating their email marketing presence and a successful launch across multiple digital touch points. The client was so satisfied with the quality of all the work that they came back for additional projects with us.
Email CampaignsConceptualized and designed three emails (a teaser, a launch announcement, and a follow-up educational email) to promote the launch with the challenge of limited creative assets to work with. I also worked closely with the copywriter to bring their brand voice to life throughout the designs.
Digital Marketing Campaign GraphicsConceptualized, oversaw and executed a high volume of teaser and launch graphics that were utilized on their website, Amazon and social media platforms.
