OPI Nails came to Front Row seeking evergreen Amazon A+ content for 7 of their systems; Nail Lacquer, Nail Envy, XPress/On, ProSpa, Infinite Shine, Powder Perfection, and GelColor.

Every page design included an in-depth module strategy, art direction, design execution and template creation for their global markets to utilize. The biggest challenge was a lack of cohesive evergreen resources and creative direction per system.

From ideation to execution, this project spanned over the course of 6 months and required close collaboration with Amazon specialists, a small internal marketing team, and the OPI global team. Mid-project, Amazon unexpectedly changed the available modules and mobile module specs for A+ content, which necessitated major adjustments in our strategy and timelines. As the lead designer, my goal was to sustain momentum and enthusiasm through the challenges by providing creative solutions that bolstered the client’s confidence in our team.

Since they lacked a system-specific visual guide, their creative director asked us to develop an amazon-specific color coding per system. We utilized color blocking throughout all designs as a unifying creative element that felt authentic to the brand.

This project successfully elevated OPI’s Amazon presence with engaging content and easy-to-use templates and creative guides for global markets to utilize on Amazon. The client was very appreciative of our patience, organization and diligence, despite the many unforeseen challenges that came about throughout the project. As a result, they reached out for additional work.