Woosh Beauty came to Front Row seeking help updating their packaging and overall art direction to better reflect the premium quality of their products.

After the stakeholder meeting, it was clear the brand was very open to our creative ideas, so we developed two directions for them to choose from. This was inclusive of logo recommendations, typography, color palette refinements, and packaging concepts.

The client vocalized how ecstatic they were with everything presented to them and noted how much they appreciated the thoughtfulness behind my work, establishing a strong direction to take run with. The success of this project led them to come back to the agency for additional packaging concepts for upcoming launches. Unfortunately they haven’t launched all the new packaging yet, so I can only feature art direction in this case study for now…stay tuned!