Van Der Hagen
2022 SOCIAL MEDIA MARKETING
Creative DIRECTION // SOCIAL MEDIA CONTENT
Collaborating with digital marketing specialists, I led the creative direction for Van Der Hagen’s social media marketing. After conducting a competitor analysis and holding a stakeholder meeting, we identified market opportunities and aligned our objectives to develop a strategy that would appeal to their target market and effectively enhance their social media presence.
Occasionally, I’d execute social graphics, but primarily assisted in the ideation of monthly content and oversaw creative output as needed.
Social Media OverhaulBEFORE
AFTER
Van Der Hagen aimed to enhance their content to better reflect the quality of their products and attract a broader audience. We transitioned their aesthetic from bright and commercial to rustic, sophisticated, and trendy through cohesive monthly content.
Meme CultureConsidering memes performed well with their existing following, we strategically created witty, relevant, and branded memes on a monthly basis to boost engagement while maintaining a cohesive look and feel.